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78666,#2Consumer Suggestion
Thu, March 31, 2011
I am a local florist to my area and I belong to a wire service so I know how they work. I applaud you for ordering on Thursday for a Saturday delivery. Some people call on Sat morning and it is difficult to help them. I also appreciate that you know the value of sending flowers and am sorry you had such a bad experience with the wire services, (which is what FTD, 1-800-flowers, and Teleflora are called) but I am not surprised.
When you place an order with these companies or any one else but a local florist they then either send something in a box for your recipient to arrange or they send it on to a local florist who is part of their network. To be a part of their network all you have to do is own a flower shop, there are no requirements based on quality of the store or training to be a part of a wire services network. If there are more then one store in the area that are part of that particular wire service in the area then they rotate through the shops with the incoming orders. If there is no shops part of their network in that particular area then they will use another one's network (1-800 will send through Teleflora) and the last resort is to place the order through a flower shop in the area using one of their credit cards.
No matter what, when using their service you are going through a middle man who is taking a cut of the action. Some florists will therefor put those orders on a lower priority then the customers who call them direct. I have also experienced technical difficulties were an order has not printed off of the system for me to fulfill it. And I have brought these bugs to their attention and have not seen any fixes.
On top of this the wire gathers do not know what is in their florist's coolers, how close to an arrangement can be matched, and sometimes they have arrangements which none of the flowers are in season so the florist can not get a hold of flowers needed. If you order on line then there is no quality control except what is built into the website before the order is passed onto the florist. It is up to the florist's discretion to full the order as closely as possible. Now there are substitution rules we are suppose to go by - similar color, same or better flowers is the general rule of thumb. In my shop I do not carry carnations so they will get spray roses or Peruvian lilies instead, depending what is in my cooler an what matches the arrangement.
My advice is to use Google, find the local florist for that area by making sure they are on the google map for that area. Read the reviews and then speak to them personally. That way you can find out what is in their cooler, what is freshest, and if there is any substitutions needed then what is important to you and the recipient is part of the arrangement. If you are in doubt about who to choose then ask the local funeral home. They DO know who the best florists are, for they see their work all of the time. Hope this helps, and so sorry this happened to you. The wire services and order gatherers are ruining the floral industry.