For the past several months reservationrewards.com has been charging my Sams club credit card $12 for services that I neither requested nor would ever want. My best guess is that this company began charging this monthly "fee" when I purchased movie tickets online during the summer. I would have never agreed to their $12 service, even if I had been asked.
Using an online service does not give any company authority to steal any money from any one. How difficult is that to understand? You have invaded my personal space and stole from me what does not belong to you. Regardless of how ingenious your methodology might be in your mind, you are a thief. If you provided a service that I wanted, then I would gladly pay you for that service.
This is exactly why the ten commandments should remain in every public place: Thou shalt not steal. No one can say it any better than our creator.