I am part-owner of Simply Computing in Abbotsford. I contacted Mr. Belding and the Retail Track company in regards to doing some
customer service evaluation in my store as part of a national campaign for Simply Computing. We have stores located in British Columbia,
Alberta, and Manitoba. Our specialization is selling, trading, fixing, recycling, and refurbishing Apple Computer products exclusively. Mr.
Belding claims to be the CEO of Retail Track alongside other companies, Belding Co, that specialize in training programs. He positioned
himself as the head of a successful company that offered guidance through mystery shopping programs for business. He told me that he
hired personnel himself and interviewed, screened, and trained them himself through a series of qualifications, including background
checks and identity confirmation. Mr. Belding assured me that I would receive accurate monthly reports on how my employees were
promoting the product. I was particularly interested in the promotion of three products: MacBook Pro, iMac, and all of our iPad tablets. I
wanted to be certain that the staff was explaining our policies on warranties including our extended warranty from Apple and not just the
manufacturer's warranty, the differences between the two, etc. I also wanted to know if they evaluated the needs of the customer before making recommendations based on pricing, screen size, desired features, and use. I noticed that the iMacs were being brought back by customers who wanted a 2-in-1 convertible device similar to Microsoft Surface or Lenovo Yoga, or a combination tablet and small notebook, and were pressured to buy the iMac, which they likened to a bulky PC. I also noticed that the staff was not telling customers about financing programs, repair poilcies, used models, refurbishment, recycling options, credit card options, in-store promotions, and other matters. I wanted to retrain our staff on key areas to make certain that they were doing their job so their sales would go up.I
expressed these concerns to Mr. Belding by email, in person, and over the phone, He assured me that I would benefit by joining the
national campaign and that the reports were carried meticulously and honestly by the staff he claimed to train. I was not informed that
anyone could sign up for the assignment with Retail Track and was told they went through training at Belding and Co, only to find out
that they were actually independent contractors with no experience who were automatically approved of without training or screening
or experience. I was terribly disappointed. We pay almost $200 per shop. The shops turned out to be done by the same people over
and over under different names, and sometimes, they simply called in or grabbed a card. I checked the cameras myself and also
interviewed staff, and they could not recall specific incidents or transactions. I found that what was mentioned in the report was not
generally true, e.g. comments on merchandisers and promotions in the store, staff being there at certain times, doing the shop on
certain days and times, claims about buying iMacs or receiving free goods, and other things. I also found out that the turnover was
supposed to consistent with new people performing the shop each time and not the same two or three people, even one person
doing the shop, often under fake names with fake addresses. In one case, someone had several accounts with different names. It is
impossible to verify the identity or track the person, let alone confirm this was true. I feel that Mr. Belding was dishonest about the
effectiveness of his programs, and found his fraudulent information and promotions useless, a waste of money, and damaging to my
business. I have significant doubts about the company and would like to be compensated in full, receive an apology, and have
detailed writing about what actually did and did not happen on these shops, as I have had to confront some salespeople wrongly
under the impression they were not doing their job, when the information provided was false, unreliable or even irrelevant. There was
a lot of focus in these reports on advertising, cleanliness, setup, and store exterior. I was interested in sales staff techniques and
received little commentary on it. This was a disappointing venture.
The Belding Group of Companies
Kanata, ON,#2REBUTTAL Owner of company
Wed, July 27, 2016
Please Note:
Case #1318341 is a hoax. It has been confirmed that the author of this report was not Mr. Hsieh, but instead an individual who has appropriated his identity. It has been confirmed that the conversations cited have not taken place. The author of this report is an individual who is under investigation for committing fraud against The Belding Group, and is attempting to discredit the company.
The Belding Group is focused on helping organizations worldwide stand out through outstanding customer service, and is committed to the highest standards of customer service and customer satisfaction.