- Report: #749145
Complaint Review: White Digital Media Inc - San Diego California
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White Digital Media Inc
Centrepoint Plaza San Diego, 5901 California, United States of America
Phone:
+1 760 827 7800
Web:
http://www.whitedm.com
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White Digital Media Inc Blackmail companies using deceptive techniques through the supplier-customer relationships San Diego, California
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I wanted to expose a big Scam that has been going on for some time now perpetuated by the Publishing Company WHITE DIGITAL MEDIA INC http://www.whitedm.com I have these informations as i used to work for them. They have offices in the UK, US and India as well. Basically they have few online magazines that spread over different industry sectors as well as geographical areas. The name of the online magazines are: EXEC DIGITAL - AFRICAN BUSINESS REVIEW - BUSINESS REVIEW AUSTRALIA - BUSINESS REVIEW CANADA - BUSINESS REVIEW EUROPE - BUSINESS REVIEW INDIA - BUSINESS REVIEW USA - BUSINESS REVIEW AMERICA LATINA - CONSTRUCTION DIGITAL - DIGITAL - FOOD&DRINK DIGITAL - HEALTHCARE DIGITAL - MANUFACTORING DIGITAL - RETAIL DIGITAL - STOCKMARKET DIGITAL - SUPPLYCHAIN DIGITAL - TECHNOLOGY DIGITAL. You can view them all on their website.
So going straight to the point what they do is: They contact companies all over the world offering free of charge articles to be published in their online magazines in exchange of a list of vendors/suppliers. Once they get the list of suppliers from the companies they literally START TO HARASS THE SUPPLIERS TO GET THEM TO ADVERTISE ON THEIR CUSTOMERS ARTICLE (sometimes presenting themself as if they are employees of their customer, or saying that they are calling on their behalf). The way they achieve this is through hard and rude selling. They literally blackmail the suppliers to book their very highly priced advertisements - saying things like :"your customer wants you to advertise" or "you have to do this otherwise your customer wont have anymore business with you" or "they spend a lot of money with your so you must advertise".
The suppliers are forced to advertise within their customers article, they feel obliged to do it because the sale technique is to make them feel afraid that they will loose the orders from their customers, or if they don't do it their customers will be disappointed. They are harassed with dozens of calls from the sales department teams and they wont let them go until they book the advertisements.
Also The online magazines have very very low traffic, basically none read them a part from the poor suppliers that are forced to advertise.
Several companies are starting to become aware of this fraudolent and immoral business activity especially in Continental Europe and UK, so that's why they try to explore new markets that are unaware of this scam, like Africa, Asia or South America
SO PLEASE STAY AWAY FROM WHITE DIGITAL MEDIA. YOU WILL ONLY WASTE YOUR MONEY!!! THIS ACTIVITY MUST BE STOPPED!!
So going straight to the point what they do is: They contact companies all over the world offering free of charge articles to be published in their online magazines in exchange of a list of vendors/suppliers. Once they get the list of suppliers from the companies they literally START TO HARASS THE SUPPLIERS TO GET THEM TO ADVERTISE ON THEIR CUSTOMERS ARTICLE (sometimes presenting themself as if they are employees of their customer, or saying that they are calling on their behalf). The way they achieve this is through hard and rude selling. They literally blackmail the suppliers to book their very highly priced advertisements - saying things like :"your customer wants you to advertise" or "you have to do this otherwise your customer wont have anymore business with you" or "they spend a lot of money with your so you must advertise".
The suppliers are forced to advertise within their customers article, they feel obliged to do it because the sale technique is to make them feel afraid that they will loose the orders from their customers, or if they don't do it their customers will be disappointed. They are harassed with dozens of calls from the sales department teams and they wont let them go until they book the advertisements.
Also The online magazines have very very low traffic, basically none read them a part from the poor suppliers that are forced to advertise.
Several companies are starting to become aware of this fraudolent and immoral business activity especially in Continental Europe and UK, so that's why they try to explore new markets that are unaware of this scam, like Africa, Asia or South America
SO PLEASE STAY AWAY FROM WHITE DIGITAL MEDIA. YOU WILL ONLY WASTE YOUR MONEY!!! THIS ACTIVITY MUST BE STOPPED!!
2 Updates & Rebuttals
Frat Boy
United States of AmericaMy experience at Glen White's White Digital Media
#2UPDATE EX-employee responds
Sat, July 09, 2011
I worked with White Digital Media for three months as a
social media intern last summer in their Carlsbad headquarters. I dont know
what has changed since then so please dont think this is a conclusive view of
how things are now; I just want to give potential employees or clients an idea
of what I saw in my brief time there.
Since this was my first internship while I was finishing up
school, I didnt know what to expect from a company, but I immediately found it
odd that in the marketing department, everyone sat around their own laptop,
headphones in, creating fake social media profiles (with fake names) and
commenting on articles from the various WDM properties, to create the illusion
that people were reading the articles. As far as I know, its still happening
now. If you look through any of the companys FB pages, its just employees
talking to each other.
Honestly, these social media initiatives took up about 95%
of my time there. To get credit for my internship, I had to make up extra
responsibilities since they felt (as did I) that I learned nothing, and spent
my time doing vaguely unethical things.
Occasionally we would get a break from this and were instead
tasked with going through other digital magazines and taking snapshots of their
paid Front of Book ads, so that we could then put them in our magazines to
give people the impression that we had the same advertisers as more established
competitors. I never knew if this was
completely legal, though I had a feeling it was at the very least grossly
unethical.
As to the complaints about Glen White, I never had the
pleasure of meeting him, but on the occasions I would see him in the office, he
was screaming at someone about this or that.
I got a very Napoleonic vibe from him.
If you read any of the press releases put out by the company
(they put out thousands, though few are ever read by anyone other than the
woman at the press release company), they talk about how great their internship
program is and that it leads to full time employment, which as far as I could
see was true, since interns with no experience were immediately promoted to managers
and editors, though at intern wages.
The program goes something like this: intern for three months on very
little pay (at the time $100 per week), then becoming a temp employee for
another three months while youre still paid next to nothing and are not
eligible for any benefits, and then after those come on as a full time
employee, though still making less than a full time WalMart Cashier.
TIMOJ
United States of AmericaMEDIA SCAM
#3Author of original report
Wed, July 06, 2011
Media scam Publishing company
